How do you define selling? A lot of people think of selling as persuading/convincing people to buy things they may or may not want or need. To some, selling is all about closing a deal. Thinking of selling like this is not very empowering to you. Frankly, if you have this perspective on selling, it's no wonder if you hate it. I would too!
So what perspective can you take about selling that will make it enjoyable, exciting and something you look forward to? Sounds like a bit of a tall order doesn't it? Read on.
Hopefully by now, you have made the list of all the problems that you can solve for your target market. You're going to be surprised how long that list grows over time. So really, if you look at your list and you think about it, you are a master problem solver. What you're really doing is helping people. Correct?
So try on this perspective about what selling is: Selling is helping people. Selling is serving. Selling is a process of identifying and solving people's problems.
See, feel and know that selling is serving. This will cause a big shift for you. With this perspective, you will really become passionate about wanting to help people. Find this passion and let it shine through.
It is your purpose, your moral obligation, to have as many sales conversations with people as you can so you can help as many people as possible. If you're not having these types of sales conversations, you are holding back the gift you have to offer the world. You owe it to people to be there for them with your expertise and wisdom.
Next time you're talking to a potential client, think about how you can help them, how you can serve them. Forget about trying to sell them something. If what you have to offer does solve their problems, and you facilitate the conversation using the strategies we are covering, people will sell themselves and will subsequently buy from you.
If you have a perspective on selling which is one of service and helping people, how do you think the people you're talking to will feel? Think about this: people hate to be sold. The minute they feel they're being sold, they often want to get away - fast. Don't you? On the other hand, if they feel you are sincerely trying to help them solve their problems, they will relax and open up to you.
If you have a perspective on selling which is one of service and helping people, how do you think you will feel? Does energized, excited, relaxed, and natural come to mind?
This perspective is simple but powerful and very attract-tive to clients.
(c) 2005, Tessa Stowe, Sales Conversation. You are welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end) and all links are made live.
Showing posts with label wahm. Show all posts
Showing posts with label wahm. Show all posts
Sunday, July 18, 2010
Friday, January 15, 2010
3 Easy Ways To Make More Money This Year
Successful business owners all have one thing in common, they are never satisfied with sales levels. Whether you are making $10,000 a year or $1 million a year, there is always a possibility for growth.
Growth only comes when you realize it can happen. You will not grow if you are content or can't see the future possibilities for growth.
Here are three easy ways that you can transform your business from the level it is at, into a profit making machine.
1. Always track statistics
This may seem obvious, but most people never do it. You should always track and gather as much information as possible. Track walk in customers, track purchases, evaulate marketing, monitor amount of purchases, frequent vistiors, non-buying prospects, etc.
With this knowledge you will be more informed as to how you marketing dollars are doing and where you can increase production.
2. Find people you can trust
For my websites I have one person that writes nearly full time for me. I can send her topics for articles or websites, and she does the research and writes well thought out articles. I can pay her in advance and know that she is going to be there when I need writing at the last minute.
You definitely need people you can trust as well. These people may be your managers, family members, or just friends who can help in a pinch.
3. Develop your passion
Sometimes I need to take a drive through the country to remember why I love what I am doing. It is easy to get caught up in the fray of customer service and deadlines, but for me the most productive time is always when I am out of my business element. Use this time away to revive your passion.
Next time you are thinking that it is not possible for your business to make money, remember and put these 3 easy tips into practice!
Growth only comes when you realize it can happen. You will not grow if you are content or can't see the future possibilities for growth.
Here are three easy ways that you can transform your business from the level it is at, into a profit making machine.
1. Always track statistics
This may seem obvious, but most people never do it. You should always track and gather as much information as possible. Track walk in customers, track purchases, evaulate marketing, monitor amount of purchases, frequent vistiors, non-buying prospects, etc.
With this knowledge you will be more informed as to how you marketing dollars are doing and where you can increase production.
2. Find people you can trust
For my websites I have one person that writes nearly full time for me. I can send her topics for articles or websites, and she does the research and writes well thought out articles. I can pay her in advance and know that she is going to be there when I need writing at the last minute.
You definitely need people you can trust as well. These people may be your managers, family members, or just friends who can help in a pinch.
3. Develop your passion
Sometimes I need to take a drive through the country to remember why I love what I am doing. It is easy to get caught up in the fray of customer service and deadlines, but for me the most productive time is always when I am out of my business element. Use this time away to revive your passion.
Next time you are thinking that it is not possible for your business to make money, remember and put these 3 easy tips into practice!
Tuesday, January 5, 2010
"Hello, I'm Johnny Cash"- Surprising Lessons For Work At Home Moms
I've unearthed some surprising bits of wisdom for new wahms by listening to Johnny Cash lately. I thought I would share some of these tidbits from the Rockabilly legend.
1) Understand Your Man ...er, target market!
That's right. Do you understand your target market? Are you aware of her needs, desires and driving ambitions? Does your website speak to your target audience? If not, perhaps you should make some changes or your website visitor or customer will be "as gone as a wild goose in winter" too!
2) A Boy Named Sue
Life ain't easy for a boy named Sue...and life ain't easy for a wahm either. In your business you will have those confidence killers, dream stealers, fun suckers...whatever you want to call them. You will have people who try to tell you that you can't achieve your goals, that what you try won't work. Don't let them get you down!
Sue's father told him, "This world is rough, and if you're gonna make it, you've gotta be tough."
How can you get tough in your business?
3) Man In Black- or Branding 101
J.R. Cash didn't don the all black suit because he didn't have anything else to wear. It was his trademark. He wore all black for a reason.
What about you? Are you working on your brand? In a world full of Elvis Presleys and Jerry Lee Lewises, how will you stand apart? And remember, your target market doesn't have to be just like you- Johnny Cash wrote Folsom Prison Blues and connected with inmates when he had never yet step foot in jail!
4) The Legend of John Henry's Hammer
This song has two bits of wisdom:
a) Learn your business and you will succeed
John Henry's Daddy told him to: "Learn to a turn a jack, learn to lay a track, learn to pick and shovel too." Are you learning all you can about Internet Marketing so that you can succeed in your business? Do you reinvest in ebooks, coaching and mentoring, and software like John Henry's hammer?
b) Technology has its place but it can't take the place of humans.
When the steam engine threatened to take the place of men, Johnny proved that in the end, humans are more valuable. Learn to use technology (like autoresponders) but remember that your website visitor is a human and inject some of yourself into your marketing efforts.
5) One Piece at a Time
This ballad is about a man who decides to build a Cadillac. He steals one piece at a time from the assembly line "and it didn't cost him a dime". But in the end, it didn't work out exactly like he planned!
Does your website look like a pieced together jalopy? Are you unwilling to spend any money on your own domain and hosting, content with a free site cluttered up with ads?
6) In The Jailhouse Now
Please don't throw away your hard work by doing one of the following things:
Spamming
Copying other people's articles or content
Stealing graphics
Clicking on your Adsense ads
Not keeping records and neglecting to pay taxes
It just isn't worth it, and you may find yourself in the jailhouse. Much better to Walk the Line so you can sleep at night.
7) Ring of Fire
Maybe you've made a bad choice... entered into a shotgun romance with a business that's not right for you. Don't be afraid to realize this, chuck everything and start over! Don't beat your head against the wall if, after working hard on a project, you decide it's just not profitable. Better to find your match and pour your energies into that.
In this song, June Carter Cash chronicles her growing attraction to John. Though they were both involved with other people, they were obviously soul mates and ended up making music and growing old together for the next 40 years.
May you make beautiful music with your business!
1) Understand Your Man ...er, target market!
That's right. Do you understand your target market? Are you aware of her needs, desires and driving ambitions? Does your website speak to your target audience? If not, perhaps you should make some changes or your website visitor or customer will be "as gone as a wild goose in winter" too!
2) A Boy Named Sue
Life ain't easy for a boy named Sue...and life ain't easy for a wahm either. In your business you will have those confidence killers, dream stealers, fun suckers...whatever you want to call them. You will have people who try to tell you that you can't achieve your goals, that what you try won't work. Don't let them get you down!
Sue's father told him, "This world is rough, and if you're gonna make it, you've gotta be tough."
How can you get tough in your business?
3) Man In Black- or Branding 101
J.R. Cash didn't don the all black suit because he didn't have anything else to wear. It was his trademark. He wore all black for a reason.
What about you? Are you working on your brand? In a world full of Elvis Presleys and Jerry Lee Lewises, how will you stand apart? And remember, your target market doesn't have to be just like you- Johnny Cash wrote Folsom Prison Blues and connected with inmates when he had never yet step foot in jail!
4) The Legend of John Henry's Hammer
This song has two bits of wisdom:
a) Learn your business and you will succeed
John Henry's Daddy told him to: "Learn to a turn a jack, learn to lay a track, learn to pick and shovel too." Are you learning all you can about Internet Marketing so that you can succeed in your business? Do you reinvest in ebooks, coaching and mentoring, and software like John Henry's hammer?
b) Technology has its place but it can't take the place of humans.
When the steam engine threatened to take the place of men, Johnny proved that in the end, humans are more valuable. Learn to use technology (like autoresponders) but remember that your website visitor is a human and inject some of yourself into your marketing efforts.
5) One Piece at a Time
This ballad is about a man who decides to build a Cadillac. He steals one piece at a time from the assembly line "and it didn't cost him a dime". But in the end, it didn't work out exactly like he planned!
Does your website look like a pieced together jalopy? Are you unwilling to spend any money on your own domain and hosting, content with a free site cluttered up with ads?
6) In The Jailhouse Now
Please don't throw away your hard work by doing one of the following things:
Spamming
Copying other people's articles or content
Stealing graphics
Clicking on your Adsense ads
Not keeping records and neglecting to pay taxes
It just isn't worth it, and you may find yourself in the jailhouse. Much better to Walk the Line so you can sleep at night.
7) Ring of Fire
Maybe you've made a bad choice... entered into a shotgun romance with a business that's not right for you. Don't be afraid to realize this, chuck everything and start over! Don't beat your head against the wall if, after working hard on a project, you decide it's just not profitable. Better to find your match and pour your energies into that.
In this song, June Carter Cash chronicles her growing attraction to John. Though they were both involved with other people, they were obviously soul mates and ended up making music and growing old together for the next 40 years.
May you make beautiful music with your business!
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