The American dream is to strike it rich as a self made millionaire. While in theory this is a fantastic idea, the truth is that there are few industries left where people can start from scratch and make themselves a millionaire through nothing but their own perseverance and skills. Furthering this dilemma is the fact that a lot of those jobs require a very high level of education and more importantly the years spent obtaining that education. I’ll let you in on a secret, I have a bachelor’s degree, and although I do not down play the importance of education for the vast majority of people (especially my children, who already think they know everything), I did not need that degree. I could just as easily started doing what I do now with nothing more than a GED. The wholesale T-Shirt industry is truly a way where a hardworking, motivated, and personable individual can make hundreds of thousands of dollars every year.
How? I started out selling T-Shirts as a part time job to supplement what can only be considered a dismal income. I was actually turned on to the idea from a good friend of mine who makes as much as I do now. All it took to start from scratch was a small amount of money; remember at this point I was living from paycheck to paycheck. I used this money to buy some business cards and register the name of my company. I then sat down and started calling local businesses in the phonebook. A few of these companies went on to be my first customers and many of them continue to do business with me to this day.
With a base of customers, I needed suppliers. I needed suppliers, textile manufactures. This wasn’t hard. They’re in business to sell you their clothing, and they make high quality products. From there it was a matter of getting a contract screen printer to do the printing for me.
That is the long and short of how my business began. I bought t-shirts and paid a contract printer to do the screen printing. I then sold this product to my costumers. I came to think of myself as adding value to the t-shirts and bringing buyers and sellers together; all the while I was making more than I would have thought possible years earlier. I needed very little cash because I didn’t buy anything until my customers had committed to buying the custom t-shirts. If they wanted to pay with credit card it worked even better because I knew I already had the money. There was never very much risk and the potential for reward was fantastic.
Eventually my company was making enough money and taking enough time that I left my previous job as a trader to do it full time. I hired a secretary as soon as I could financially justify it and this freed up my time to seek and meet with customers. My company allowed me to make enough to grow the business and still never worry about my financial situation. The most beautiful thing about doing it the way I did in terms of growth is that I never felt like I was risking anything I couldn’t afford to lose.
About fifteen years after I started I got to a point where I was making enough money to try another expansion. I decided I would move into the screen printing myself. I currently own my own screen printing equipment and have a full time staff to do the contract printing for others that I used to have done for my own customers. I currently am in the process of setting up other companies that do what I started to do. I sell these companies to other ambition individuals and work as their screen printer. They go and get the customers for themselves, and I offer advice and the contract screen printing. We set up the new companies with their own website that offers pricing and quotes built in to it. We do the screen printing at special prices because of the special nature of the relationship that we have with these companies. Our websites allow the companies to decide what price they want to sell the shirts. This relationship benefits everyone because they don’t need to go thru the hoops of finding the printer and setting up the company and website, and it generates business for our company too.
This is where I currently am in my own business. I have attempted to show you the evolution of my business. I have made more than enough money to live comfortably, help put my children thru college, and save for retirement. The best part is how much I enjoy my job. I have woken up every day for the past ten years and known that I am my own boss. My destiny is my own hand and I answer to no one. I firmly believe getting into this industry was one of the best choices I ever made. Think about that all of this the next time that you wake up dreading going to work or the next time your boss is any four letter word you’d like.
Showing posts with label custom t shirts. Show all posts
Showing posts with label custom t shirts. Show all posts
Monday, December 20, 2010
Monday, March 1, 2010
How to Choose the Right Screen Printer
Imagine if you will that you have taken all the steps necessary to start your own business. You sit down and decide that although the company could theoretically function, I need some sort of uniform, t-shirts that inspire confidence and let my costumers know that we are for real. Okay, now where to I begin. Well truth be told the internet is a great place. It is the greatest source of knowledge available. Now the real trouble begins. If one uses the internet, then presumably geography is not of the utmost importance to him. This is good. In the modern screen printing industry you don’t need to worry about geography. Telecommunications allows for all necessary information to be sent via the internet. The two the things that need to be considered when choosing a screen printer are price and customer service.
Price is a no brainer. If a company is national odds are they have some scale. They are probably able to get the job done cheaper then someone who prints only in a metropolitan area. This is not a guarantee, but often it can help narrow the search. I often recommend checking what printers are available in your state and local area, but it doesn’t matter if they have a physical presence there. If you make sure that shipping is included in their quote then you can see more quotes and have a better chance at getting a better price.
Customer service is of equal importance. The firm that makes you feel comfortable time and time again and never lets you down is worth something. A firm that lets you know the cost up front or is willing to wave set up or art work is worth considering. These firms may even end up saving you money because they often want your business. In my experience the firm that is will to talk to you, give you a quote, and try to sell you on the idea wants your business and will work to get and keep it too. This doesn’t mean that you want someone who is pushy and tries to force you into something that you don’t need or want, rather look for a firm who is eager to do business and to please.
Think about these things when you do go to buy screen printed t-shirts. The other thing to consider is killing a few birds with one stone. My company also produces promotional products which is something else you may consider buying. All and all do what is right for your business. In the business world everyone looks out for number one, but that doesn’t mean there aren’t people who want to see everyone succeed. Your best bet is placed with one of these people. They would love both you to make money and that is why they are what you need to look for in a screen printer: fair prices and good customer service.
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