Are postcards worth their price?

We appreciate. We criticize. We laugh. We mourn. We are moved by postcards.

Since its introduction up to the present time, postcard is still one of the best medium of communication. We can recall that postcards were used as means for brief communication. It was the best choice then because they are light and inexpensive.

Nowadays, postcards are not only used to express our hi’s and hello’s, it is now popularly used as a marketing tool. Whenever there is an upcoming event, a product launching or a new service to be made available postcards can be your reliable ally.

Postcard is a great way to market tourism. Just by mailing them, you can make people desire to travel. Just by using luscious pictures, you can make people starve with food cravings. Just by making your business known to your target, makes the latter long for it.

Sense of seeing is pretty powerful. It can drive other senses crazy. In fact, it can lead them to ludicrous wants. That power is also imbibed in postcards.

Postcards are most effective when done in full color. 4 color postcard printing adds dimension and create dramatic effect to your postcards. One or two-color printing may be too plain and simple for your artwork might as well use the color process that can bolster your postcards aesthetic as well as functional value.

In deciding whether to use 4 color postcard printing or not, you have to weigh first its pros and cons. Clients, designers and printers are more at ease with this printing process. It maximizes design flexibility. In fact, it can create an almost limitless palette. However, this process can be a bit expensive compared to one or two-color printing. It can go as high as 4 times the price of a two-color printing job.

4 color postcard printing is good for postcards because it brings out brilliant images. It uses four pieces of film – cyan, magenta, yellow and black. Each color uses one film. Two-color printing is cheaper because it only uses two films. Thus, it takes less stripping and plating. Moreover, it will only take little time in order to finish the printing job.

Exact colors can also be produced with the use of PMS or Pantone Matching System. This process is often resorted to create accurate colors that match the company’s logo or traditional design. This process may seem the most costly. However, if you want exact colors, try this.

A Solid Choice for Business cards

In order to keep pace with today’s busy world, you go out with a potent handy tool. It must be so accessible that you can put them in your pocket. Tiny yet powerful, what do you think will it be?

Whether you are a businessman, lawyer, doctor, engineer, model, marketing analyst, you are definitely in need of business cards. Let’s face it, we cannot cope up just by talking the whole day. Our facilities are limited thus, we have to extend them through the help of marketing tools.

Business cards are powerful in the sense that it can transmit valuable information by just handing them to individuals. Whether you know them or nor does not matter. What matters is that you give them to the right recipients.

Who then, are the right recipients? They can be your prospective clients or customers, your friends, your associates and employees. With this, you can be assured that your money will not be put to trash but will serve as an investment to make your business or profession productive.

Brochures need to be eye-catching so as to attract attention. Thus, they must be printed in the most effective manner. The solid choice though is 4 color business cards printing. Why? Simply stated, it is outstanding – outstanding for the cards, outstanding for your resources.

To choose how many colors to use in a brochure printing job is an easy task. You will just have to consider the text, image, graphics, logo and the likes. This is another reason why 4 color printing is such a big hit. With it, colors are like a huge palette available to be used by the printer. Second, it is not expensive like six-color printing and spot colors.

To achieve color quality, avoid doing color separations just by yourself. Seek assistance from printers. 4 color process is pretty exacting and may not be tolerated by amateurs. Thus, you have to have assistance from the pool of experts when it comes to 4 color business cards printing. Printers can adjust to your business card printing needs.

Business cards are advised to be printed on coated paper. After that varnish or liquid lamination is applied. This will make them durable and lasting. To be sure that you will be getting high-quality prints, request for matchprint proofs.

Make a lasting business card impression, 4 color business cards printing can be your valuable formula!