Showing posts with label Internet marketing. Show all posts
Showing posts with label Internet marketing. Show all posts
Friday, March 23, 2012
Discover the Secret to Avoiding the Roller Coaster Income Syndrome
Copyright 2006 UpLevel Strategies
If you’re like most small business owners, when you need business you run out and do lots of marketing; then you get so busy working you get have no time to seek out new clients. The money’s flowing and you get complacent. However, then you finish up your projects and clients and guess what! There’s no business again! And the income drops! You’re riding the roller coaster income syndrome and there’s only one way out: consistency. You need to create an ongoing marketing engine that runs whether you’re busy or whether you’re bored!
Preparing a marketing plan is your first step. You’ll need to conduct some market research to determine who your ideal client is, what their needs are, how you can meet their needs, where you can find them, how you will reach them, and the daily activities you need to do to keep your pipeline full. Some of these activities may include networking, speaking, seminars, teleclasses, and e-zines. All of these are active forms of marketing that take your time, unless you can delegate some of the activities or automate them. You can also count on a steady stream of income when you have in place various sources of passive income, such as from products sales, affiliates, or referrals fees.
Here are just a few general suggestions to consider when developing your marketing engine:
Never let a day pass without engaging in at least one marketing activity. Set specific marketing goals every year; review and adjust quarterly. Maintain a file of ideas for later use. I have a board in my office I call my “parking lot” for ideas. Always have business cards with you: in your car, in your purse or briefcase. I even carry a brochure or two for that special occasion. No piece of information (invoices, thank you cards, emails, mail, etc) should ever go out without your company contact information on it. Every communication outside your company is an opportunity for you to promote yourself! Your ongoing marketing efforts include a wide range of activities aimed at securing new customers as well as making sure you continue to meet the needs of your existing customers—who in turn generate referrals. Marketing also includes analyzing the competition, positioning your new products or services (finding your market niche), pricing your products and services, and promoting them through continued advertising, public relations, and sales. Ongoing promotion keeps your service or product in the minds of your prospects and customer and helps stimulate demand.
In planning your marketing and promotional strategies, use this formula for the 3 Cs of Marketing Success:
Consistency (communicate regularly with your customers and prospects)
Clarity (deliver clear benefit driven messages to those customers)
Collaboration (work with marketing experts or a coach, a mastermind team, and form joint venture partnerships to expedite growth)
If you can master these three items, you will be heads and shoulder above a majority of your competition. Jay Conrad Levinson once told me, “It is unfortunate but true that bad marketing done consistently is better than good marketing done inconsistently.” Create consistency in your marketing program and not only will you stop riding the roller coaster income syndrome, you’ll be assured a much greater level of success.
Sunday, January 8, 2012
Outsourcing The Building Of Websites To Low Wage Countries
Understanding Outsourcing
Outsourcing is the delegation of tasks or jobs from internal production to an external entity. At present standards, it has become more related to hiring the services of staff overseas where salaries are markedly low as compared to the local existing standards. It is primarily done by companies to save money, improve quality or free company resources for more important activities.
Low-cost countries such as China, India and Venezuela continue to attract companies to move things offshore and outside their own boundaries. However, outsourcing should not only be seen as a cost-cutting maneuver but also as a way to produce important strategic benefits. One thing that is slowly being recognized is that there are savings to be gained in sourcing knowledge and talent as there are cost savings in sourcing things.
The sourcing of knowledge and technology provides access to better processes or efficiencies as well as more efficient management procedures. Outsourcing opens the way to make use of specific specializations of entities that would otherwise not be available. More and more companies are starting to realize that the probability for attaining excellence is much higher if it concentrates its efforts on its core activities. Other tasks such as building of websites are better left to professionals. The good thing about the present status of building of websites is that the service can also be outsourced to offshore companies. A company can now have the benefit of a much bigger and better site for the same amount of money spent in the US for a regular site.
The forerunners of outsourcing have exhibited much competitiveness in terms of well-developed telecommunication and IT infrastructure, good business services and having a pool of qualified people. This is the very reason for the so-called India advantage. India ranks first among the most favored outsourcing destinations due to its varied inherent strengths. It has a booming IT industry which is recognized all over the world. It has the largest English speaking population after the USA and has excellent training infrastructure. India’s government is also very supportive of outsourcing activities. Not to be forgotten of course is its cost-effective manpower which caught the initial attention of companies seeking ways to reduce costs.
Outsourcing should not be construed as abdicating responsibility but rather as leveraging outside capabilities. When organizations outsource, they do so because they would want to leverage the distinct skills and resources of other organizations to the benefit of their company and their customers. The basic business philosophy underlying outsourcing is the delegation of business activities that isn’t of core competence. It is about accepting the fact that no single company can be particularly good at everything. It is about using this known fact to assess a company’s strengths and weaknesses. Once a company is clear about what it considers essential, then it will be able to focus on broader business issues while having operational details assumed by external experts. Outsourcing has long ceased to be a strategy used during bad times only as in cutting operational costs. It has also become a business strategy used during good times to focus on the company’s growth.
Building of Websites
Outsourcing has introduced teleservices to numerous organizations worldwide. It can be broadly referred to as information-based work performed at a distance from the customers. Its market can be divided into three categories namely tele-processing, software export and interactive teleservices.
The first category covers tele-processing which includes all back-office functions performed in remote information processing factories. Specific tasks such as data conversion services, remote technical staff and content management are performed by an outsourcing company. Content management would in turn include content services for websites, database maintenance and refresh, various design services and even animation. The second category includes website development and related e-business applications development while the last category provides technical support to owners of PCs and peripherals.
Website development requires a special touch that only experts in this field would know. It is not just about producing a website but ensuring proper full scale websites that incorporates web design and placement, Internet marketing and optimization to gain the right listing on search engines. A web services firm specializes in the planning, design and development of web based business-to-business sites.
Optimal website placement is crucial to the success of any website. Web services firms are expected to provide a complete, professional design that is based on a client’s specific business environment. The design and layout of text, logo and graphics is as important as the ease of navigation. Special attention is given to color, white space, type fonts, background elements and other related items as these make up the artistic elements of a website. The aim is to create a website that projects a professional image, while at the same time, pleasing to the eye. The design should also be search-engine friendly and scalable for future add-ons.
The high-quality content of websites is the leading reason for repeat visitors followed by ease of use, quickness in downloading requested information and frequent updating. One area of a corporate work load that is best outsourced is website management and maintenance handled by web professionals. A company stands to reduce costs by eliminating the need to maintain a full time website specialist, web developer, artists, designers and network administrators.
There are a lot of choices when it comes to website development providers. The important thing to consider is how well they would be able to respond to each company’s unique specifications. A company will do well with the services of a provider that guarantees proper maintenance and updating of a website for the least possible costs. Most website development firms offer affordable hourly and retainer agreement based contracts and plans.
A company may wonder what logic lies behind outsourcing the building of websites to low wage countries. Offshore outsourcing firms located in developing countries have a wide range of world-class website development services to offer at affordable prices. Generally, they are always interested in building mutually-beneficial partnerships with overseas companies. India has opened the way as it revealed its most important natural resource which is the abundance of technically skilled manpower. Cost-effective services are provided without compromising the quality. Other developing countries are making their presence felt in the industry. Common sense tells us that any company stands to gain more if it is able to access the same quality of services and products for a considerably reduced cost.
Thursday, October 7, 2010
Are FFA Pages a Marketing Resource?
An FFA page is a free for all page. Its operation is very simple. You submit one line of text to the page and when other people see it, they pick up the link and go through to your page. The concept sounds very simple, and it would be if it actually did what you wanted it to do. Which is generate traffic consisting of interested buyers instead of generating a huge load of emails from people just like you who are trying to promote a product. The truth is that for most people, FFA pages have not produced the returns on income necessary for me to be able to recommend FFA's as something you should put your money into with high expectations of return.
There are a number of reasons why this form of advertising has not promoted much for its users. First, your ad is one line among hundreds or thousands of one line ads. On top of this the few people who might see this page are the other advertisers who have submitted ads to this page, not shoppers looking for your product.
Another problem with FFA pages are they are usually designed to scroll. As new information is added the older information is advanced off of the page and out of sight. Before FFA pages were as popular as they are now, your line of advertising may have been visible for a day. That is why the FFA hosts had instructed you to submit your information to the FFA page daily. Today, now that FFA pages are a dime a dozen, your submission may be scrolled out in as little time as half an hour. This in turn means that you have to go and submit your information again and again throughout the day. However, you still have the first problem to deal with. People who look at FFA pages are there to sell, not buy.
A third problem with FFA pages are that sites known to advertise on them are in a number of instances either banned or ignored by the search engines. The search engines look at FFA pages as a page filled with irrelevant links, and whenever a search engine is aware of an FFA page it avoids that page whenever it can. The goal of search engines is to look for information/links that is highly regarded as helpful by other users, to pass on to their current users, and FFA pages produce links without producing the high quality information that the search engines are looking for. As a result, instead of giving you credit for your link, the search engines penalize URL's that come from known FFA sites.
You see the people who run FFA pages are just a little bit ahead of the game than the FFA page submitter. The first thing you are asked to do on an FFA page is to register your email address. This way the user has your information and is able to promote his products to you at will. So the ones to benefit most from FFA pages are the ones who actually host the page.
So are FFA pages a waste of your time? Maybe they are, maybe they are not. If you go there as an advertiser, it may be a huge waste of time. But if you go there as the FFA site host, you may have just hit the jackpot. When FFA users sign up to post their information on your FFA site, you will advise them that when they post to the site they also have to agree to get emails from you as well. Herein lies your opportunity to promote, and herein lies the way you can probably take best advantage of using FFA pages and sites.
There are a number of reasons why this form of advertising has not promoted much for its users. First, your ad is one line among hundreds or thousands of one line ads. On top of this the few people who might see this page are the other advertisers who have submitted ads to this page, not shoppers looking for your product.
Another problem with FFA pages are they are usually designed to scroll. As new information is added the older information is advanced off of the page and out of sight. Before FFA pages were as popular as they are now, your line of advertising may have been visible for a day. That is why the FFA hosts had instructed you to submit your information to the FFA page daily. Today, now that FFA pages are a dime a dozen, your submission may be scrolled out in as little time as half an hour. This in turn means that you have to go and submit your information again and again throughout the day. However, you still have the first problem to deal with. People who look at FFA pages are there to sell, not buy.
A third problem with FFA pages are that sites known to advertise on them are in a number of instances either banned or ignored by the search engines. The search engines look at FFA pages as a page filled with irrelevant links, and whenever a search engine is aware of an FFA page it avoids that page whenever it can. The goal of search engines is to look for information/links that is highly regarded as helpful by other users, to pass on to their current users, and FFA pages produce links without producing the high quality information that the search engines are looking for. As a result, instead of giving you credit for your link, the search engines penalize URL's that come from known FFA sites.
You see the people who run FFA pages are just a little bit ahead of the game than the FFA page submitter. The first thing you are asked to do on an FFA page is to register your email address. This way the user has your information and is able to promote his products to you at will. So the ones to benefit most from FFA pages are the ones who actually host the page.
So are FFA pages a waste of your time? Maybe they are, maybe they are not. If you go there as an advertiser, it may be a huge waste of time. But if you go there as the FFA site host, you may have just hit the jackpot. When FFA users sign up to post their information on your FFA site, you will advise them that when they post to the site they also have to agree to get emails from you as well. Herein lies your opportunity to promote, and herein lies the way you can probably take best advantage of using FFA pages and sites.
Wednesday, June 23, 2010
Everyone Wins With Private Label Rights
Would you believe a person if they told you that it was possible to take another person’s work, change it anyway you please and call the edited material yours?
What if that person also told you that besides being able to do so, you could actually profit from that work and not be liable for any copyright infringement?
If you haven’t heard of private label rights, then most likely you’d think they were pulling your leg. But all the above are true if you are able secure these rights.
But what are private label rights?
To understand why private label rights are so special, you need to know about resale and master resale first.
Resale rights are simply permission from the owner of a work (a book, for example) to allow you to take the said material and distribute it for your own profit.
Master resale rights take it a step further and allow you to sell the resale rights to the work. The reason why it is called master resale rights is because it covers a large set of permissible actions to the person who acquires those rights.
Experts would tell you that to get the most of your purchasing of master resale rights, the following list of actions should allow you to:
1. give the material away unaltered
2. combine the material with others
3. give the material away as a bonus item
4. use the material a content for websites
5. divide the product into separate articles
6. put the rights for the material or the material itself up for auction
7. provide the material as content for paid membership sites
8. sell resale rights for the material
9. change or alter the material
Buying the whole set of these rights is great but it can cost you. But there is a way to get almost all of these actions and not have to pay as much for master resale rights IF you acquire just the right to change or alter the material, which is exactly what private label rights are.
With these set of rights, you are given permission to change another person’s work. By altering the material, you have made the work your own which then allows you to profit from the material any way you intend to.
Let’s say you were able to acquire private label rights for a particular ebook. What can you do?
For starters, you can break up the book into separate chapters and then sell these as articles. On the other hand, if you were able to acquire private label rights for a set of articles, you could combine them and package it as a book, which you then can sell.
You can change the material’s content by adding or removing details. You can also add pictures or illustrations as well as other media like sound or video clips.
All of these actions are possible but the best part about private label rights is that you are not obligated to mention the original author (or pay them any royalties) for the changes you have done to his or her material. You can claim the material as yours by putting your name as the author of the material.
With these changes, the ways on capitalizing on them are many.
You can come up with a whole new set of products from a single material source. Take an ebook for example. On one hand, you’ve broken up the book to sell them as articles. On the other, you’ve enhanced the book’s content with media to package it as your own work and putting it up for sale on the market.
Acquiring private label rights is a great way to create a brand for your business. As you may already know, one of the keys to a successful business is to distinguish yourself from the rest. With private label rights, you can change the material and make it uniquely yours. If your target market likes your material, your market can perceive you as an expert in your line of business, which is something you can really capitalize on as you sell your products or services.
However, it is not only the person who acquires private label rights who stands to benefit from it. It may be difficult to understand at first, but selling private label rights benefits even the original creator.
With the increasing demand for original material to be sold with private label rights, a writer can make good money from his or her work. The incentive is that he or she can command a higher price for the work given the rights that go with the material.
Furthermore, selling the right to change the material any way the buyer wants is actually giving new life to the material. By giving the buyer the freedom to change the content in a number of creative ways, the material’s usability sand relevance is extended.
By compensating the original content creator well; by allowing freedom and flexibility for the purchaser; and by giving the end user a wealth of very useful information, private label rights are by far one of the best things out there in the world of online marketing.
What if that person also told you that besides being able to do so, you could actually profit from that work and not be liable for any copyright infringement?
If you haven’t heard of private label rights, then most likely you’d think they were pulling your leg. But all the above are true if you are able secure these rights.
But what are private label rights?
To understand why private label rights are so special, you need to know about resale and master resale first.
Resale rights are simply permission from the owner of a work (a book, for example) to allow you to take the said material and distribute it for your own profit.
Master resale rights take it a step further and allow you to sell the resale rights to the work. The reason why it is called master resale rights is because it covers a large set of permissible actions to the person who acquires those rights.
Experts would tell you that to get the most of your purchasing of master resale rights, the following list of actions should allow you to:
1. give the material away unaltered
2. combine the material with others
3. give the material away as a bonus item
4. use the material a content for websites
5. divide the product into separate articles
6. put the rights for the material or the material itself up for auction
7. provide the material as content for paid membership sites
8. sell resale rights for the material
9. change or alter the material
Buying the whole set of these rights is great but it can cost you. But there is a way to get almost all of these actions and not have to pay as much for master resale rights IF you acquire just the right to change or alter the material, which is exactly what private label rights are.
With these set of rights, you are given permission to change another person’s work. By altering the material, you have made the work your own which then allows you to profit from the material any way you intend to.
Let’s say you were able to acquire private label rights for a particular ebook. What can you do?
For starters, you can break up the book into separate chapters and then sell these as articles. On the other hand, if you were able to acquire private label rights for a set of articles, you could combine them and package it as a book, which you then can sell.
You can change the material’s content by adding or removing details. You can also add pictures or illustrations as well as other media like sound or video clips.
All of these actions are possible but the best part about private label rights is that you are not obligated to mention the original author (or pay them any royalties) for the changes you have done to his or her material. You can claim the material as yours by putting your name as the author of the material.
With these changes, the ways on capitalizing on them are many.
You can come up with a whole new set of products from a single material source. Take an ebook for example. On one hand, you’ve broken up the book to sell them as articles. On the other, you’ve enhanced the book’s content with media to package it as your own work and putting it up for sale on the market.
Acquiring private label rights is a great way to create a brand for your business. As you may already know, one of the keys to a successful business is to distinguish yourself from the rest. With private label rights, you can change the material and make it uniquely yours. If your target market likes your material, your market can perceive you as an expert in your line of business, which is something you can really capitalize on as you sell your products or services.
However, it is not only the person who acquires private label rights who stands to benefit from it. It may be difficult to understand at first, but selling private label rights benefits even the original creator.
With the increasing demand for original material to be sold with private label rights, a writer can make good money from his or her work. The incentive is that he or she can command a higher price for the work given the rights that go with the material.
Furthermore, selling the right to change the material any way the buyer wants is actually giving new life to the material. By giving the buyer the freedom to change the content in a number of creative ways, the material’s usability sand relevance is extended.
By compensating the original content creator well; by allowing freedom and flexibility for the purchaser; and by giving the end user a wealth of very useful information, private label rights are by far one of the best things out there in the world of online marketing.
Thursday, April 15, 2010
10 Ways to Earn More, Work Less, and Enjoy Your Summer
Copyright 2006 Alicia M Forest and ClientAbundance.com
If you're anything like me, you start looking forward to summer as soon as the calendar flips to a new year. Take advantage of summer's slower pace and people's more casual attitudes and plan to not only take time off but to make some money while you do!
1. Commit to your vacation time.
If you haven't already scheduled a break for this summer, stop reading this right now and do so! Even if you don't have plans to go away or if your budget is tight, I strongly encourage you to put at least a long weekend break into your calendar now - and then make sure you do anything you want for those few days - EXCEPT work. You'll come back to your business refreshed and recharged. You know you will and you know you need it.
2. Have a summer sale.
Are there some products or programs in your funnel that you could offer a summer discount on? I'd be willing to bet there's at least one. Kick off the summer season by offering your prospects a special deal on one or more of your offerings.
3. Make a special offer to your current clients and customers.
Summer's a great time to give your current clients and customers a special deal. For example, if they've already purchased something from you at the first level of your funnel, offer them a special deal for investing in an additional offering of yours, maybe at the next higher-priced level of your funnel.
So, if they've already spent $50 on one of your products, offer them a $50 discount towards another of your offerings.
4. Trim your expenses.
Are there some business-related expenses that could be put on hold for the next few months, without a negative impact to your bottom line? There are probably at least two or three things that you could eliminate for the summer, and you may find out that you can eliminate them completely come the fall.
For example, I've stopped my monthly subscription to the screen-sharing software I use because I know I won't be using it for at least the next three months. That's $150 in savings for my business!
5. Create summer hours.
Start later in the day, take a mid-day break for a few hours, or end your day earlier. Take one day a week off. Work half days. Take four-day weekends. It's your choice, but by creating summer hours, you're not only giving yourself some time to enjoy the fleeting days of warmer weather, but you'll also find that you'll be much more likely to focus only on your priorities, which means you'll actually move ahead much faster!
6. Repeat a previously profitable product.
Do you have a product that when you first launched it, it sold really well? Maybe it just needs some new life and a new promotion. Don't re-invent the wheel and simply repeat what's already worked for you in the past.
7. Republish your best articles in your newsletter.
For the summer, consider giving some of your best articles (the ones people commented on, or were reprinted most often) an encore presentation in your ezine. If you've been publishing for awhile, your readers most likely will appreciate the reminder the articles will bring, while it will be new content to your newer subscribers.
8. Declutter your office.
I simply can't think when my office falls into chaos, and I'm always amazed by how much better I feel and how much more productive I immediately become once I get rid of the clutter.
Summer is a great time to declutter and reorganize. Enlist a friend to help, or hire a professional organizer to really get you geared up for the summer (and the fall!).
9. Declutter your mind.
When you started your business, did you write down your vision for it? If you haven't, or if you haven't visited your vision in awhile if you have, the next few months are perfect for reflection, dreaming, and planning what you want the rest of your year to look like.
I'll be dreaming up mine on the dock at the lake. Where will you be dreaming up yours?
10. Plan some fun stuff.
Even if you don't have plans to travel this summer, you can still plan some really fun things to do near your home. Having something to look forward to will help you enjoy some time away from your desk while the sun is shining.
Believe me, I know how hard that can be. I love what I do, too. But one main reason we work for ourselves is so we can enjoy our lives, right?
If you're anything like me, you start looking forward to summer as soon as the calendar flips to a new year. Take advantage of summer's slower pace and people's more casual attitudes and plan to not only take time off but to make some money while you do!
1. Commit to your vacation time.
If you haven't already scheduled a break for this summer, stop reading this right now and do so! Even if you don't have plans to go away or if your budget is tight, I strongly encourage you to put at least a long weekend break into your calendar now - and then make sure you do anything you want for those few days - EXCEPT work. You'll come back to your business refreshed and recharged. You know you will and you know you need it.
2. Have a summer sale.
Are there some products or programs in your funnel that you could offer a summer discount on? I'd be willing to bet there's at least one. Kick off the summer season by offering your prospects a special deal on one or more of your offerings.
3. Make a special offer to your current clients and customers.
Summer's a great time to give your current clients and customers a special deal. For example, if they've already purchased something from you at the first level of your funnel, offer them a special deal for investing in an additional offering of yours, maybe at the next higher-priced level of your funnel.
So, if they've already spent $50 on one of your products, offer them a $50 discount towards another of your offerings.
4. Trim your expenses.
Are there some business-related expenses that could be put on hold for the next few months, without a negative impact to your bottom line? There are probably at least two or three things that you could eliminate for the summer, and you may find out that you can eliminate them completely come the fall.
For example, I've stopped my monthly subscription to the screen-sharing software I use because I know I won't be using it for at least the next three months. That's $150 in savings for my business!
5. Create summer hours.
Start later in the day, take a mid-day break for a few hours, or end your day earlier. Take one day a week off. Work half days. Take four-day weekends. It's your choice, but by creating summer hours, you're not only giving yourself some time to enjoy the fleeting days of warmer weather, but you'll also find that you'll be much more likely to focus only on your priorities, which means you'll actually move ahead much faster!
6. Repeat a previously profitable product.
Do you have a product that when you first launched it, it sold really well? Maybe it just needs some new life and a new promotion. Don't re-invent the wheel and simply repeat what's already worked for you in the past.
7. Republish your best articles in your newsletter.
For the summer, consider giving some of your best articles (the ones people commented on, or were reprinted most often) an encore presentation in your ezine. If you've been publishing for awhile, your readers most likely will appreciate the reminder the articles will bring, while it will be new content to your newer subscribers.
8. Declutter your office.
I simply can't think when my office falls into chaos, and I'm always amazed by how much better I feel and how much more productive I immediately become once I get rid of the clutter.
Summer is a great time to declutter and reorganize. Enlist a friend to help, or hire a professional organizer to really get you geared up for the summer (and the fall!).
9. Declutter your mind.
When you started your business, did you write down your vision for it? If you haven't, or if you haven't visited your vision in awhile if you have, the next few months are perfect for reflection, dreaming, and planning what you want the rest of your year to look like.
I'll be dreaming up mine on the dock at the lake. Where will you be dreaming up yours?
10. Plan some fun stuff.
Even if you don't have plans to travel this summer, you can still plan some really fun things to do near your home. Having something to look forward to will help you enjoy some time away from your desk while the sun is shining.
Believe me, I know how hard that can be. I love what I do, too. But one main reason we work for ourselves is so we can enjoy our lives, right?
Thursday, April 1, 2010
9 Ways to Increase Web Traffic
There are many ways to increase web traffic; the most valuable of course is
offering some ongoing and dynamic value such as blogs or online discussion
that keep the same people coming back, but a host of other options exist
including:
Search Engine Optimization
We’ve touched on this in previous chapters but “Search Engine
Optimization” or “SEO” as it is often referred to is a huge success for
many sites, and has even spawned a service industry in its own right
where people are getting paid to optimize your site and site
submissions to try and increase how well your site ranks on various
search engines. Ideally you should do this yourself by submitting to
various directories and using the tips and hints I’ve already mentioned but if you are ‘Internet Impaired’ it may be worth paying a consultant
to assist you.
List your site in Directories and Search Engines
There are many search engines and directories out there where you
can list your website for increased exposure. Some charge a fee while
others are free or low-cost but the important thing to remember is to
go through each one IN PERSON and optimize the data you provide
each to ensure the listing provides the best interface to your site as
possible.
Participate in Link Exchanges
A ‘link exchange’ refers to the act of having a URL or ‘hyperlink’ from
another site either on your page or another site pointing to pages on
your site. With Exchanges another webmaster will link to your site in
exchange for you linking to theirs – hopefully complimenting each
others sites.
Advertise your site via AdWords or other resources such as
banner ads
There are many advertising avenues out there to get your website
increased recognition, the simplest of course link exchanges and wordof-
mouth, but paid methods such as using Google’s AdWords program
to pop up a link to your site when certain keywords are entered into
search engines is a very effective way to increase traffic to your sites.
From the vendor side it works like this: you bid (or offer) an amount
that you will pay for a list of keywords used when people query.
Depending on your bid and the maximum daily expenditure settings
you specify (the largest amount of payout you are willing to do on any
given day) your ad shows and you’re charged for each user who “clicks
through” the ad to your site.
Get published on other sites
The Internet is a wide place and a lot of people are out there every
day so try to participate in other sites with a similar interest to yours
and post articles and stories – be sure to include a link or reference to
your web site and viola! Free advertising!
Request Reviews from magazines and online webmasters
Many other sites have a link or ‘rating’ page where you can ask them
to provide feedback and suggestions on your page and its content –
doing so will often not only gather additional interest and visibility but
can help you to tweak your site and improve it to better meet your
needs.
Post in chat rooms and on blogs
Just as with posting articles using chat and blog entries to promote
your site is a good ‘semi-permanent’ way to get your website address
out there before the public.
Give away free gifts and hold contests
This is actually a variation of the customer rewards program idea – by
holding a contest, say a $100 grand prize eBook contest where you get the rights to all submitted eBooks and the winner gets $100 you can
generate traffic and often get other benefits. Ideas include ‘help
create a logo’ or ‘closes predictions for the upcoming election’ …
anything you can think of can be pressed into service in fact!
Join local business organizations
An often overlooked benefit of any community is the local businesses
and merchants as well as the Better Business Bureau. Being a
member can not only let your fellow businesses be aware of you and
your site, but can also introduce you to new concepts and tools you
can use to increase both your visibility and profitability.
offering some ongoing and dynamic value such as blogs or online discussion
that keep the same people coming back, but a host of other options exist
including:
Search Engine Optimization
We’ve touched on this in previous chapters but “Search Engine
Optimization” or “SEO” as it is often referred to is a huge success for
many sites, and has even spawned a service industry in its own right
where people are getting paid to optimize your site and site
submissions to try and increase how well your site ranks on various
search engines. Ideally you should do this yourself by submitting to
various directories and using the tips and hints I’ve already mentioned but if you are ‘Internet Impaired’ it may be worth paying a consultant
to assist you.
List your site in Directories and Search Engines
There are many search engines and directories out there where you
can list your website for increased exposure. Some charge a fee while
others are free or low-cost but the important thing to remember is to
go through each one IN PERSON and optimize the data you provide
each to ensure the listing provides the best interface to your site as
possible.
Participate in Link Exchanges
A ‘link exchange’ refers to the act of having a URL or ‘hyperlink’ from
another site either on your page or another site pointing to pages on
your site. With Exchanges another webmaster will link to your site in
exchange for you linking to theirs – hopefully complimenting each
others sites.
Advertise your site via AdWords or other resources such as
banner ads
There are many advertising avenues out there to get your website
increased recognition, the simplest of course link exchanges and wordof-
mouth, but paid methods such as using Google’s AdWords program
to pop up a link to your site when certain keywords are entered into
search engines is a very effective way to increase traffic to your sites.
From the vendor side it works like this: you bid (or offer) an amount
that you will pay for a list of keywords used when people query.
Depending on your bid and the maximum daily expenditure settings
you specify (the largest amount of payout you are willing to do on any
given day) your ad shows and you’re charged for each user who “clicks
through” the ad to your site.
Get published on other sites
The Internet is a wide place and a lot of people are out there every
day so try to participate in other sites with a similar interest to yours
and post articles and stories – be sure to include a link or reference to
your web site and viola! Free advertising!
Request Reviews from magazines and online webmasters
Many other sites have a link or ‘rating’ page where you can ask them
to provide feedback and suggestions on your page and its content –
doing so will often not only gather additional interest and visibility but
can help you to tweak your site and improve it to better meet your
needs.
Post in chat rooms and on blogs
Just as with posting articles using chat and blog entries to promote
your site is a good ‘semi-permanent’ way to get your website address
out there before the public.
Give away free gifts and hold contests
This is actually a variation of the customer rewards program idea – by
holding a contest, say a $100 grand prize eBook contest where you get the rights to all submitted eBooks and the winner gets $100 you can
generate traffic and often get other benefits. Ideas include ‘help
create a logo’ or ‘closes predictions for the upcoming election’ …
anything you can think of can be pressed into service in fact!
Join local business organizations
An often overlooked benefit of any community is the local businesses
and merchants as well as the Better Business Bureau. Being a
member can not only let your fellow businesses be aware of you and
your site, but can also introduce you to new concepts and tools you
can use to increase both your visibility and profitability.
Tuesday, March 9, 2010
07 Irresistible Traffic Generation Internet Marketing Strategies To Make Money From Private Label Rights Products
01] Private label rights products, with its very own nature of its rights, allow you to break them into small content
segments. Break them into pages of content and upload them to your blog. Use some software to upload them in regular
intervals automatically, say one per day. Two to three private label rights products in the same niche can thus feed enough content to your blog for a year- A great automated internet marketing strategy to make money by bring free search engine targeted traffic!
02] Join some good affiliate programs in the same category as that of your private label rights products. Insert your affiliate links into these plr products and give master resale rights to them so that your customers can resell them and make money, but can't change your affiliate links. Increase the viral internet marketing effect by giving give away rights and re brand rights to some of the links in the content.
03] In order to make money from private label rights products quickly, you can just change the graphics, rename, and make sufficient changes on the sales page to make it appear different; as though a new private label rights product being launched. Submit them to affiliate networks and marketing networks and enjoy the targeted traffic coming from the 'new products category'. Some of the private label rights products available in the internet marketing category and niches are actually this sort of second generation products.
04] Combine strategy 02] and 03] to create your unique viral marketing ebook to promote some high demand affiliate products. For example, in the internet's biggest affiliate network Clickbank; the niche 'weight loss,' has some of the best money making products. With your viral ebook created solemnly from plr products can be a lethal weapon to make you victorious in the highly competitive affiliate marketing war. Creating such a viral ebook with unique graphics and title from private label rights can be
finished in a few hours, with a good graphic creator software available in the market.
05] Break the private label rights products, with a few necessary changes, into articles. Submit these articles to article directories and permit webmasters to republish them with a resource link back to your site. Allow them to customize these articles with their affiliate links. If you have your own product in the affiliate networks like Clickbank, it will be very easy to allow webmasters to
republish your article in their ezines or websites with their affiliate links to your products. If done correctly, it can be a brilliant internet marketing strategy to recruit affiliates.
06] Use these articles to add more content to your website to make more money from Adsense. More content will bring more free targeted traffic from search engines, and hence more income.
07] Private label rights products are the quickest way to make money from internet. How? Just stick your name as the author and sell them as your own products, as though you have created them. The time factor predominantly determines your success rate in selling private label rights products. The faster you buy a private label rights product and set up a site to sell it, by implementing a good internet marketing strategy to bring targeted traffic, higher the chances you have to make money.
segments. Break them into pages of content and upload them to your blog. Use some software to upload them in regular
intervals automatically, say one per day. Two to three private label rights products in the same niche can thus feed enough content to your blog for a year- A great automated internet marketing strategy to make money by bring free search engine targeted traffic!
02] Join some good affiliate programs in the same category as that of your private label rights products. Insert your affiliate links into these plr products and give master resale rights to them so that your customers can resell them and make money, but can't change your affiliate links. Increase the viral internet marketing effect by giving give away rights and re brand rights to some of the links in the content.
03] In order to make money from private label rights products quickly, you can just change the graphics, rename, and make sufficient changes on the sales page to make it appear different; as though a new private label rights product being launched. Submit them to affiliate networks and marketing networks and enjoy the targeted traffic coming from the 'new products category'. Some of the private label rights products available in the internet marketing category and niches are actually this sort of second generation products.
04] Combine strategy 02] and 03] to create your unique viral marketing ebook to promote some high demand affiliate products. For example, in the internet's biggest affiliate network Clickbank; the niche 'weight loss,' has some of the best money making products. With your viral ebook created solemnly from plr products can be a lethal weapon to make you victorious in the highly competitive affiliate marketing war. Creating such a viral ebook with unique graphics and title from private label rights can be
finished in a few hours, with a good graphic creator software available in the market.
05] Break the private label rights products, with a few necessary changes, into articles. Submit these articles to article directories and permit webmasters to republish them with a resource link back to your site. Allow them to customize these articles with their affiliate links. If you have your own product in the affiliate networks like Clickbank, it will be very easy to allow webmasters to
republish your article in their ezines or websites with their affiliate links to your products. If done correctly, it can be a brilliant internet marketing strategy to recruit affiliates.
06] Use these articles to add more content to your website to make more money from Adsense. More content will bring more free targeted traffic from search engines, and hence more income.
07] Private label rights products are the quickest way to make money from internet. How? Just stick your name as the author and sell them as your own products, as though you have created them. The time factor predominantly determines your success rate in selling private label rights products. The faster you buy a private label rights product and set up a site to sell it, by implementing a good internet marketing strategy to bring targeted traffic, higher the chances you have to make money.
Tuesday, February 23, 2010
Friends, Family and Neighbors
Copyright 2006 Shannon Lavenia
Friends, family and neighbors - the do-gooders who are always willing to give you advice about your life. Ever wonder why, when you are about to take a leap of faith into something awesome, your friends, family and neighbors are all too eager to warn you of the pitfalls. I call it the "Get By Rule". What's this you ask? Well, if you asked your friend for $1500.00 to pay the bills and feed your kids b/c you were down and out, your friend, brother, sister, neighbor would most likely say "Sure Thing - Always Here to Help a Friend in Need." They are happy to help you GET BY. After all, being charitable makes people feel good. So does knowing they are in a better position than you - it's a sense of accomplisment.
Now, ask the same person for $1500.00 to start a new business and they'll spend time telling you about how many people fail at "those things", about the times that they failed, that only a few people succeed in business, etc. etc. They'll ramble on giving you tails of unsubstantiated BS to deter you. And, they won't lend you the money. Why? Because although they are willing to help you Get By they aren't willing to have you PASS THEM BY. It's as simple as that.
This became so clear to me after listening to Caroline Myss' audio program Invisible Acts of Power. What invariably sets the people who succeed apart from those who never take a chance is the decision to move foward towards their goals regardless of what other people think. My personal success has evolved by choosing carefully who I am willing to take advice from. When someone wants to offer me advice, direction or guidance, I simply look at the results the person is getting in that area of their life and decide whether or not I'm going to choose to listen to them. For example: If someone wants to give me financial or business advice, I look at the level of success that person has had in business or financially, and then I'll choose whether or not to take on their advice/direction. I personally wouldn't take advice from someone making less than $100K a month. I wouldn't have someone with no experience in real estate tell me how to invest in it.
If you are about to venture into a business, decide what you want and go for it. Don't allow your friends, family and neighbors to prevent you from passing them by. Many people simply fail in MLM because the company they are with tells them to go out to their friends, family and neighbors - the black cloud of success. Doing so, for the person who chooses to NOT be deflated, can be very profitable. It can also be the kiss of death if that is your only way of marketing. When selecting a company to work with, choose a company with a well formulated system and marketing plan. One that teachers you how to advertise in a wide variety of media to get your phone ringing with people eager to speak with you. And if you need to borrow the money to start your business, use the money you'd pay your bills with and ask your friend for money to pay your bills!
Wednesday, January 6, 2010
"How to Make your Computer your Personal ATM"
Do you think that ATM’s are only available at banks and credit unions? Think again. Your computer can become your own personal ATM machine. How can you turn your computer into a money making machine? Jump into the world of internet marketing. An Internet marketing business is not only profitable, but can be started quickly and affordably.
What should you do first to help you start an Internet marketing business? You need to create a website that reaches millions of potential customers all over the globe. There are hundreds of software programs, companies, and offerings out there. If you are not familiar with Internet infrastructure then you may have a difficult time trying to find the right company to host your website. We have taken the confusion out of this situation for you by providing references for the best software tools to help get you started.
First, you will need a domain name. Domain names are the text that users will type into the Internet to access you website. Think carefully about your domain name so that it is relevant to your product or service. Once you have a domain name in mind, you need to make sure that it is not taken. You can type it into your Internet browser and see if anything comes up. However, it is good to check this through the domain provider we recommend which is www.godaddy.com.
When you purchase a domain name at www.godaddy.com, make sure that you only purchase the domain name and none of the extra services. Godaddy has a tendency to jack up the prices on these services when you can find them much more affordably at www.frontierpowerhosting.com.
Frontierpowerhosting.com will be your web hosting service. This web hosting Service Company is top notch because you receive your OWN IP address. It is critical to have your own IP address so that your emails are never blocked due to an email spammer that has the same IP address. Frontierpowerhosting.com also has excellent customer service phone support. In addition, Frontierpowerhosting.com provides an “Email Tracker” feature which enables you to track your emails. Frontierpowerhosting.com also will provide you with information regarding the deliverability rate for any emails you send. This information will help you tailor your marketing efforts.
Next you will need to setup a “smart Autoresponder”. A smart Autoresponder is one that automatically sends emails or forms to users in order to capture their personal information. Make sure that your Autoresponder captures the following information: first name, last name, email address, time and date stamp.
An effective smart Autoresponder is called “Auto Responder Plus” which you can find at www.arp3.com. Auto Responder Plus is software that you can download on your web hosting account.
Once you have these tools in place, you are ready to create your website. Change your personal computer into a cash cow today!
What should you do first to help you start an Internet marketing business? You need to create a website that reaches millions of potential customers all over the globe. There are hundreds of software programs, companies, and offerings out there. If you are not familiar with Internet infrastructure then you may have a difficult time trying to find the right company to host your website. We have taken the confusion out of this situation for you by providing references for the best software tools to help get you started.
First, you will need a domain name. Domain names are the text that users will type into the Internet to access you website. Think carefully about your domain name so that it is relevant to your product or service. Once you have a domain name in mind, you need to make sure that it is not taken. You can type it into your Internet browser and see if anything comes up. However, it is good to check this through the domain provider we recommend which is www.godaddy.com.
When you purchase a domain name at www.godaddy.com, make sure that you only purchase the domain name and none of the extra services. Godaddy has a tendency to jack up the prices on these services when you can find them much more affordably at www.frontierpowerhosting.com.
Frontierpowerhosting.com will be your web hosting service. This web hosting Service Company is top notch because you receive your OWN IP address. It is critical to have your own IP address so that your emails are never blocked due to an email spammer that has the same IP address. Frontierpowerhosting.com also has excellent customer service phone support. In addition, Frontierpowerhosting.com provides an “Email Tracker” feature which enables you to track your emails. Frontierpowerhosting.com also will provide you with information regarding the deliverability rate for any emails you send. This information will help you tailor your marketing efforts.
Next you will need to setup a “smart Autoresponder”. A smart Autoresponder is one that automatically sends emails or forms to users in order to capture their personal information. Make sure that your Autoresponder captures the following information: first name, last name, email address, time and date stamp.
An effective smart Autoresponder is called “Auto Responder Plus” which you can find at www.arp3.com. Auto Responder Plus is software that you can download on your web hosting account.
Once you have these tools in place, you are ready to create your website. Change your personal computer into a cash cow today!
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