Showing posts with label franchise. Show all posts
Showing posts with label franchise. Show all posts

Sunday, December 12, 2010

Basic Rules Of Starting Your Franchise

Starting a franchise can be a really profitable venture and a decision you will be glad you made. However, starting a franchise can be disastrous as well if you do not know exactly what you are getting into beforehand. So, if you want to start a franchise then do some research to find out all of the plus and minuses of franchises as well as the specific one you are interested in. It will be worth the time and effort to find out all of the information before you invest your many thousands of dollars. There are, however, several things you will want to now upfront. These include the different franchise opportunities currently available, market saturation, and the like. Once a particular franchise is determined on, or several are, then you will need to compare more specific information.

First, do some research to find out what companies franchise. Once you know all of the franchise options, you will be able to pick out the ones you like best and are most interested in. After that, you can narrow those down based on your investment ability and the demand for this particular franchise in your proposed market. The best thing to do is find a market that had a high demand for a particular franchise and then buy that one. All franchises will be more successful in a market with a high demand for the product.

Also, when considering a franchise you need to consider the market significantly. What franchises currently exist, what demand is there for your proposed franchise, are there plans for other similar franchise in the works by competitors, and the like. Evaluate the market as best as possible. By doing this you educate yourself on the market which means you will be able to match a franchise to the needs of the market. That is really important.

Finally, when you have narrowed down the franchises available that meet the demands of a particular market, then you can compare the statistics of the various franchises to find the one that best fits your management style, investment ability, projected profits and loss, advertising, and market. You will also need to ensure that the franchiser supports the franchise significantly, especially at first in order to ensure a successful start and continued business. If the franchiser is not interested in helping the franchise get started, then you probably want to look for one that does.

Once you have decided on a particular franchise, then it will be after considerable research. Because of this, you will pick the best franchise for you and the market, which means you have a better chance at being successful and enjoying your business.

Thursday, July 1, 2010

Converting Independent Business To Franchise

In recent times there has been the prevalence of conversion of independent businesses in same industry into franchise units. This has fostered the rise and growth of a number of franchise systems. Now the question that arises in the minds of all businesspersons is that whether considering franchise is gainful. While venturing into franchise the pros and cons of it need to be adjudged properly. Only then can you, the businessperson, proceed towards conversion of your independent businesses to franchise. There are both advantages and disadvantages of conversion of your business into a franchise. By this conversion you may get a considerable marketing advantage if you are associated with an established brand. This is especially so if the brand has a national or regional significance. Leading brands automatically drive in more customers and thus more profits. Again, a significant purchasing power savings is obtained by being associated with a large system having a much better bargaining power than a single independent operator. Besides, by changing over to franchise the benefits of an operating system of a concern of choice, which is tested and proven by many other operators to have produced the highest possible level of success in business, is obtained. There are also some disadvantages lying in converting independent business to franchise. Fees and operational flexibility pose as important drawbacks. A converting franchisee requires paying both initial and ongoing fees. These are the fees that represent the expenses, which are not incurred by an independent operator. So, it is pointless to opt for the franchise unless the increased projected revenue, cost savings and profitability will more than offset the fee costs. Again, a franchise system has many rules based on which a franchise business is to be run some of which may seem uncomfortable. This is not the case in independent business. In order to evaluate the prospects of conversion the franchisor may conduct a business review of the existing operation and inform the prospective franchisee of the key charges required in conversion. In this way the benefits that will accrue to the operator upon converting can be listed. Thus, a wise decision can be taken upon consideration of the profitability prospects.

Friday, January 8, 2010

Business Franchising – Just What Should You Look For In A Franchise?

What is a Franchise? · An authorization to sell a company's goods or services in a particular place · A business established or operated under an authorization to sell or distribute a company's goods or services in a particular area. How did franchising start? One of the earliest franchisors was the Singer Sewing Machine® Company, which set up dealers shortly after the Civil War to sell and repair its revolutionary machines throughout the country. Shortly after the turn of the century, Coca-Cola® licensed others to manufacture and distribute its wonderful elixir. Ford Motor Company® later set up dealers to sell and service its products. Of course, McDonald's® is an example of how an entrepreneur (Ray Kroc) could take an idea and quickly spread it coast to coast (and eventually around the world) without starting out with millions of dollars in capital. Many companies turn to franchising as a system for expansion because they recognize that they can grow rapidly with a minimum amount of capital and enlist top-notch partners if the company is willing to share the profits. The company that sells licenses to its system is called the franchisor, while those who open their own units are called franchisees. Why franchise? There are many reasons why franchising is the best type of operation for the majority of first-time business owners. Most revolve around the increased probability that the business will succeed and provide profits to the owner in a shorter time frame than an independent business. This allows the owner to address her or his personal goals both financially and personally. Here are a few, more detailed, answers to that question. Earn what you’re worth Thousands of franchise owners report they were handicapped in their corporate careers by company policies and supervisors that put a cap on their earnings. When you own your own company, your efforts are rewarded and your personal income shows it! Satisfaction of Achievement Many business owners report that seeing their actions turned into reality without stagnating for months in committee meetings (as often happens in big companies) is a major reward of owning their business. Quicker Start-Up than Independents A proven plan out-paces an independent’s hit & misses operation almost every time. Looking at just independents that succeed--you'll find that franchises grow quicker, reach break-even sooner and succeed more regularly than others in the same industry as depicted in the accompanying chart What do I need to know? Another question that arises is “What do I need to know in building my own franchise?” There are four main ingredients found in each business... · The product or service that is delivered to its customers. · The location that the business occupies. · The amount of capital that was invested or borrowed by the venture. · The management team that runs the company -You! Making a choice Choosing the right franchise can be a confusing process. First, you must believe in the product or service that the franchise network delivers. Is the niche stable, expanding, long-term, saturated? Next, you must verify the industry's future. What do the trade papers predict? Check your aptitude for the job. If you don't enjoy math, an accounting franchise isn't for you, etc. Often outside sources can help here. A personality and aptitude test (similar to those used by major corporations) will help you discover your hidden talents. Determine the earnings capability. Most franchisors can't provide earnings projections, but you must make an effort to determine your future return. Confirm the potential earnings and the franchisor's integrity with existing franchisees. Each franchisor will give you a list of its network members. You should call them to get their confirmation of your projections. If a franchisor (or business opportunity seller) will not give you a list of its franchisees, you should heed the red flashing lights and end discussions. While this article is just the tip of the iceberg, you can get a good idea why you should start your own franchise, today.