CD and DVD Replication Take Marketing to the Next Level

Every business needs to have an edge, and it's been proven time and time again that creative, attention-grabbing marketing strategies can push a product into prominence, garner media attention, and reinforce brand awareness and loyalty. In today's world, multimedia rules. For that reason, CDs, DVDs, and even HD-DVDs should be part of your marketing repertoire.

Getting Your Message Out

Whether you need to send out training materials to employees or product information to prospective customers, CD replication services or DVD replication services can help you place your information in front of your target audience in a format that they will embrace. Similarly, you can easily use CD duplication or DVD duplication services to make thousands, hundreds of thousands, or even millions of discs that can be sold, handed out a trade shows, bound in along with magazine advertisements, or bundled inside mass mailers. And, when your goal is to disseminate the highest quality images that technology has to offer, you can even take advantage of HD-DVD duplication services.

Finding the Right Partner

Whether you're interested in HD-DVD replication or CD duplication, it's critical to choose the right company with which to do business. Here are some characteristics to look for in a manufacturer:

Experience: Your multimedia disc will say volumes about your company, so you need to ensure that the manufacturer you work with has extensive experience in CD and DVD replication, media services, and information technology.

Customer Service: The company you use should place a premium on customer service, and should have a client roster that contains repeat customers.

Cutting Edge Technology: Look for comprehensive premastering, mastering, and replication services for all CD and DVD formats, as well as the ability to copy protect your discs. For example, the company should use a laser beam recording machine to transfer your digital information onto a glass master, which is then developed and activated, and then transferred to a bath to grow the stamper that will provide you with DVD replication or CD duplication.

Quality Control: Ensure that the company you select has exceptional quality control standards. For example, the first discs that are replicated should be tested bit-for-bit against the original, and should also be played in a variety of drives and players to test functionality.

Creativity: The service you choose should be able to go beyond standard round discs and provide you with creative options that include customized designs and disc shapes. You could, for example, distribute a CD that is the size of a business card, that is in a shape that reflects the nature of your business or the theme of your campaign, or that has other unique characteristics.

Packaging: At the very least, the company you work with should be able to offer UV cured inks and up to five-color printing on durable labels for your CDs or DVDs. Beyond that, the best companies also offer incredibly effective packaging services that will make your CD or DVD stand out from the crowd.

From products to promotions, you can use CD and DVD replication that will put you ahead of your competition and enhance your company's image.

CD Replication: An Affordable Way to Get Your Voice Heard

Whether you're a motivational speaker in search of an audience, a musician in search of a recording label, or a company in search of customers, using CDs or DVDs is an extremely effective means of communicating your message. Marketing and advertising professionals understand the power of audio and video to leave a lasting impression, and frequently insert CDs or DVDs into mass mailings, magazine polybags, and press kits. They know something that those who are just making a name for themselves aren't aware of: CD duplication and DVD replication isn't as expensive as it might seem. Whether you're putting together your own press mailing, developing a demo CD to send to movers and shakers, wish to sell video of your performance, or want to showcase your products and services, you can add an extra touch of professionalism by working with a company that specializes in CD and DVD duplication. When it comes to cost, it works like other forms of printing: the higher the quantity, the lower the per-piece price. For example, if you want to produce a CD in a printed cardboard sleeve, you could get 1,000 made for about a dollar a piece. Up the quantity to 10,000, and the price drops to around 56 cents a piece. This price typically includes replicated discs with full-color offset or silkscreen printing, a printed cardboard sleeve, insertion, and shrinkwrap. Bulk quantities of CDs and DVDs are even less expensive. One thousand CDs run only about 45 cents each, while DVDs are priced as low as $650 per thousand, or 65 cents per DVD. As for packaging, a printed paper sleeve adds only about seven cents per CD or DVD, while a jewel case is about 20 cents per case. DVD box packaging is also an option at around $1.20 per DVD for 1,000, and about 67 cents per piece for 10,000. This kind of replication and packaging typically includes printing, a full-color case wrap, assembly, and overwrap. A top spine label generally costs a few cents more. If you're planning to do a mailing, you can use a CD replication service that will duplicate your CD, then insert it into a cardboard mailer and shrinkwrap it. Pricing for the replicated discs and mailers runs about $1.60 each for 1,000, or about 50 cents each for 10,000. If you want to go the extra step and take advantage of cutting-edge technology, the best DVD and CD duplication services have products like FlexDVD, which is a DVD that can bend without snapping or cracking. This is perfect for cover mounting and mass mailings. Another new and intriguing technology is called "Rub 'n Smell," whereby a scent is embedded into a varnish that covers the printed side of the disc and is activated when the recipient rubs the disc's label. Now, that's the sweet smell of success! The bottom line, though, is that whether you're marketing yourself or your business, you can take advantage of the same techniques that huge marketing firms use - without breaking the bank.